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Business, 03.12.2019 03:10 jaallen3679

The majority of the customers (~80%) of rolls royce are entrepreneurs, people who are running their own businesses, and these are mainly self-generated rather than inherited money. what marketing strategy will theodore levitt suggest to rolls royce as t. levitt argues that modern transportation and communication technologies are facilitating the convergence of certain tastes and preferences among consumers? ?
a. standardized marketing strategy
b. diversified marketing strategy
c. segmented marketing strategy
d. local marketing strategy

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